Highest risk U.S. Consumer Product Safety Commission

Mad Rabbit "Relieve" Lidocaine Numbing Cream recall: Risk of Serious Injury or Death from Poisoning to Young Children

Recall published 1+ years ago

Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging

Mad Rabbit Consumer products — recalled consumer productsMad Rabbit Consumer products — recalled consumer products (photo 2)
2 photos published by U.S. Consumer Product Safety Commission with the recall notice.

The hazard: Child-resistant packaging failure

Child-resistant packaging failed testing here, which is the specific defect the Poison Prevention Packaging Act exists to catch.

What the notice says: The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

Why it matters: The packaging does not meet the child-resistant standard the Poison Prevention Packaging Act requires for this type of product. A young child can open it, and the contents are harmful if swallowed.

Symptoms and when to call a doctor

If a child has swallowed any of the contents, call Poison Control on 1-800-222-1222 straight away — before searching online, and before trying to make them sick. Have the container with you so you can read the ingredients and strength. Call 911 instead if the child is drowsy, having a seizure, struggling to breathe or unconscious.

This page is general information, not medical advice. If you feel unwell, a clinician who can see you is the only person able to judge your case.

Recall details

Recall number
10413
Published
September 25, 2025
Risk level
CPSC recall
Status
Active recall
Issued by
U.S. Consumer Product Safety Commission
Brand
Mad Rabbit
Product type
Consumer products
Units affected
About 28,000
Distribution
Nationwide
Made in
United States

Products covered by this recall

This recall involves "RELIEVE" numbing cream. The cream comes in a short wide-mouthed white container. A label is located on the front with black lettering and "RELIEVE" in large type and the company's logo and "Mad Rabbit", "Numbing Cream" and "Menthol" in smaller type.

What to do about Packaging

Mad Rabbit — Child-resistant packaging failed testing here, which is the specific defect the Poison Prevention Packaging Act exists to catch.

  1. Move the product somewhere a child genuinely cannot reach — a high, locked cupboard rather than a high shelf.
  2. Check whether you have other packs from the same lot in a bathroom cabinet or a garage.
  3. Do not decant it into another container, especially not a drinks bottle or a food jar.
  4. Save the Poison Control number, 1-800-222-1222, into your phone now rather than looking for it in an emergency.

If the claim stalls

Most recall claims are paid without argument. The ones that stall usually stall for a reason you can fix.

  • Check you used the recall channel rather than ordinary customer support — the two queues rarely talk to each other.
  • If the company is unresponsive or has stopped trading, report it to the CPSC at SaferProducts.gov, and try the retailer in parallel.
  • Paid by card? A chargeback for goods that are unfit for sale is a legitimate fallback once the company has had a fair chance.
  • Send the photos they asked for in the format they asked for. A missing date code is the single commonest reason a claim sits unprocessed.

Remedy named in the notice: Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.

Company contact: Mad Rabbit via email at [email protected] or online at https://www.madrabbit.com/pages/product-recalls or at https://www.madrabbit.com/pages/contact-us and click on "Product Recall" for more information.

The official notice

This page summarises a notice published by U.S. Consumer Product Safety Commission. The agency notice is the authoritative version — read it before you act, and treat it as the final word if anything here looks different.

Open the CPSC — Consumer Product Safety Commission record U.S. Consumer Product Safety Commission recalls

Questions people ask about this recall

Why was Mad Rabbit consumer products recalled?

Risk of Serious Injury or Death from Poisoning to Young Children; Violates Mandatory Standard for Child-Resistant Packaging The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.

How do I know if I have the recalled product?

The notice does not publish package codes for this recall. Compare the product name, size and the purchase window against the official CPSC — Consumer Product Safety Commission record, and contact the company if you are unsure.

What should I do with it right now?

Move the product somewhere a child genuinely cannot reach — a high, locked cupboard rather than a high shelf.

Can I get my money back?

The notice says: Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.

Where was the recalled product sold?

It was distributed nationwide.

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